Efficient customer serviceĬustomers appreciate and are loyal to businesses that resolve their inquiries quickly and conveniently without having to repeat themselves at each instance. This ensures that customers have a personalized experience and can respond when it is convenient for them. Once opted-in, businesses can initiate conversations with customers that are relevant, timely, and expected. WhatsApp’s policy requires businesses to get customer opt-in to receive messages from them.
The channel also comes with great conversational features like quick replies and list menus that allow customers to respond to messages in just a few taps. From sharing travel itineraries to product catalogues, brochures, and newsletters, rich media helps businesses engage better with customers. One of the best features of the WhatsApp Business API is the ability to send and receive rich media content such as images, videos, files, links, and location. Rich, timely, and personalized communications Our in-house Future Messaging expert, David Creasey-Benjamin, breaks down five reasons why WhatsApp Business API should be the channel of choice for businesses. The channel’s rich messaging features such as the ability to share media, links, and location make it a convenient tool for businesses to reach customers where they are and have engaging interactions. Convenient, quick, and personalized communications are what make it a preferred channel for customers in over 180 countries.īusinesses that adopt WhatsApp into their communication mix gain an opportunity to build a personal and long-term relationship with their customer base. With over two billion users worldwide, WhatsApp is one of the most popular messaging apps on the market.
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